Why do so many pool businesses struggle to build a full business?
After working with many contractors all over the U.S., here’s what we’ve noticed:
Most pool businesses spend their time on outdated or ineffective strategies.
“Getting your name out there” without a clear plan behind your actions guarantees that you’ll waste your time and see frustratingly few results.
Most pool businesses contractors don’t really know where to best begin to market their business.
Confusion about what to do to grow your business leads to inaction, which inevitably leads to struggle.
The old plan of “pass out cards”, “pass out brochures”, “harass Realtors to see if they’ll send referrals your way” is about as dated as a black-and-white television, and the pool businesses that know this are blasting past those who don’t.
Many pool professionals think “business,” “marketing,” and “sales” are not very important words.
Your business isn’t going to build itself. There’s a reason even the biggest companies pour huge amounts of resources into marketing themselves. Until you make friends with the fact that your pool and landscape contracting is a business, marketing is important, and you’re doing “sales” every time you speak with a new prospective client, you’ll grow slower than you could or should.
Most pool businesses don’t approach business with the mindset of an entrepreneur.
If you’re in private business (or want to be), you’re an entrepreneur.
Welcome to the roller coaster! Why not ride it with the intention to be as successful as possible?
Most pool businesses don’t keep track of the key marketing numbers in their business.
Knowing the key numbers is very easy – but so few pool and landscape contractors bother to pay attention to the numbers that make or break marketing and their business. How much are you spending each month? How much money are you actually making (down to the penny)? What is a new client worth?
If you are afraid to look at the basic numbers, that fear has you in a chokehold preventing your ability to reach and help as many people as possible enjoy a better lifestyle.
As a business owner, hiding from the numbers makes as much sense as driving a car with no tires.
Most pool businesses don’t have a reliable way of helping people find them and reach out for initial consults.
Word of mouth is great – unless it’s all you have. Relying on word of mouth means you have no predictability and nothing you can actually control when you want more great prospective clients to call. No matter how many business cards you pass out, you never know whether you’ll actually get any calls.
Fix this or continue to struggle with the uncertainty.
Most pool professionals go straight into overwhelmed with anything related to marketing technology.
Yet technology is where your biggest advantages and breakthroughs can emerge.
That’s why we act as a “bridge” between the worlds of business marketing and technology for pool and landscape contractors across the U.S. If you aren’t where you want to be in your business and you’re ready to figure out a better way, we’re here to help.
Pool Business Accelerator is a proven, empowering system that gives contractors and professionals the missing pieces that let you build the full business you envision.
Why do our clients sing our praises so highly? Because PBA works.
When you’re ready to end the struggle and move forward with confidence, take the next step:
Check out our presentation on how you can reliably add 1, 2, even 5 or more new, high value, clients to your pool business every month with predictability.